DCBA Tourism Industry Consumer Show Packaging/Experience Opportunity

Tourism Industry Consumer Show Packaging/Experience Opportunity Deadline March 2th, 2012
Destination Cape Breton, in partnership with ourAcadian French product, will be attending Quebec City RV Show 2012 and our focus for this show will be to showcase Cape Breton Island’s core experiences. Using rich, relevant, and compelling images and information about Cape Breton Island, we will highlight the Island’s Icon’s such as the Cabot Trail, and Louisbourg. Operators will have the opportunity to participate in this show through providing targetted, experience based package/Experience that will be included in the print material for this show as well as on the CBIsland website.

Event: Quebec RV Show
Dates: March 29 - April 1, 2012
Location: Centre de foires ExpoCité, Quebec, QC

For over 20 years, in March, thousands of traveling campers swarm the Olympic Stadium and the Centre de foires to buy, exchange or look for a RV, and choose their next vacation destination.

Visitor profile

Postcard: This is a small postcard handout that would have an iconic image on the front. The picture would be consistent with the market to which the show appeals. The back of the card would showcase experiential packages that are available and that match the market. The call to action will be to visit the web page.
As an Industry Operator, how can I get involved? We are happy to promote industry operators that provide quality, experiential packages that fit with the market segment that is attracted to this show. Information we require for having your package included in our show postcard and website page are noted below.



Tourism Industry Consumer Show Packaging/Experience Opportunity Deadline March 2th, 2012
Destination Cape Breton, in partnership with our Acadian French product, will be attending Quebec City RV Show 2012 and our focus for this show will be to showcase Cape Breton Island’s core experiences. Using rich, relevant, and compelling images and information about Cape Breton Island, we will highlight the Island’s Icon’s such as the Cabot Trail, and Louisbourg. Operators will have the opportunity to participate in this show through providing targetted, experience based package/Experience that will be included in the print material for this show as well as on the CBIsland website.

Event: Quebec RV Show
Dates: March 29 - April 1, 2012
Location: Centre de foires ExpoCité, Quebec, QC
For over 20 years, in March, thousands of traveling campers swarm the Olympic Stadium and the Centre de foires to buy, exchange or look for a RV, and choose their next vacation destination.
Visitor profile
Postcard: This is a small postcard handout that would have an iconic image on the front. The picture would be consistent with the market to which the show appeals. The back of the card would showcase experiential packages that are available and that match the market. The call to action will be to visit the web page.
As an Industry Operator, how can I get involved? We are happy to promote industry operators that provide quality, experiential packages that fit with the market segment that is attracted to this show. Information we require for having your package included in our show postcard and website page are noted below.

Packaging Details Required
Package title

25-word description

1 small (stamp size)photo or logo

The dates during which this package is available
must be stated

There must be one point of purchase for the guest to book all components of the
package

The cancellation and refund policy must be included
the package description must explicitly state what is included in the package (i.e. # of days/nights, # of meals, # of tickets/admissions, etc.)

What is not included in package(such as taxes and gratuities)

Package price must be included

Experience Details Required

Experience title

Be well themed – 25-word description (what makes this experience unique?) connecting to one or more of the tourism core experiences culture, history, seacoast, urban, and food and wine) and with a title to reflect the theme;

Engage the visitor through hands-on activities which allow them to become an active
participant in the activity, not just an observer, and provides the visitor with exclusive or behind-the-scenes access to something;

Engage as many of the five senses as possible;

Where possible, integrate local food and other elements which can add to the WOW of
the experience.

Be purchasable - visitors must be able to purchase the experience for a set price;

Be available a minimum of 4 weeks throughout the year.

You must give the following information:
Company/Organization
Contact Name
Phone
Email

Postcard participant cost
One package/Experience listing

Deadline for submission of material March 2th, 2012
Quebec RV show
$100 for operators in Levy Participating Municipalities
$300 for operators in Non-Levy Participating Municipalities
Destination Cape Breton Association, P.O. Box 1448, Sydney, NS B1P 6R7
Ph: 902-539-4593- Fax: 902-564-5422
Email:mailto:caroline@dcba.ca