July was an incredible month for recognition and accolades for Cape Breton Island. This is great news for Destination Cape Breton Association and the island's tourism industry. Not only did the Bras d'Or Lake receive recognition by the United Nations Education, Scientific, and Cultural Organization (UNESCO) as a Biosphere Reserve, but Cape Breton has received top grades by Travel + Leisure magazine, which names Cape Breton #1 Island Destination in Continental US and Canada; #3 in the World! This is the third time the island has received this special award, beating out Vancouver Island and Nantucket this year for the coveted spot. That makes it even more meaningful, as it is not just a flash in the pan, because the island has been able to maintain the requirements necessary to qualify for this award. Mary Tulle, CEO of DCBA, travelled to Los Angeles to accept the award. On Friday DCBA, in partnership with the Municipality of Richmond, hosted a county-wide party to celebrate Cape Breton's Achievements. Representatives from the tourism and entertainment industries, the municipality, community groups, as well as proud Cape Breton residents and visitors turned out to celebrate at the United Church Hall in St. Peter's. It was definitely a Cape Breton party with entertainers generously donating their talent for the afternoon event. Artisans and local gift shops from around Richmond set up a display to showcase what visitors are able to fine during their visit to the area.Visitors came into the VIC after the party and expressed their pleasure for being included in the event and confirmed that the island definitely deserved the recognition.
Also last month, Ms. Tulle and tourism representatives of Destination Cape Breton Association, attended an open house at DCBA’s new information kiosk located on the Halifax Waterfront. The open house offered guests a glimpse at the experiences that await them on the island, where every turn in the road leads to a new adventure. This is another first for Cape Breton as it is the first regional destination in Nova Scotia to have a presence on the Halifax Waterfront. DCBA, in partnership with Ambassatours, now has an information outlet which will give staff the capability of reaching thousands of visitors at the Halifax waterfront. It has been estimated as many as 58% of tourists to Nova Scotia go through the Halifax waterfront area. Members from DCBA were on hand to speak with members of the industry as well about their 2011 plans for attracting visitors to the island with the introduction of the Cape Breton themed motor coach fleets. The motor coaches will travel in Canada and along the entire Eastern seaboard showcasing Cape Breton on beautifully designed murals which are sure to draw lots of positive attention.